Privacy Policy
Effective Date: May 28, 2026
Last Updated: May 28, 2026
This Privacy Policy describes how Gently LLC (“Gently,” “we,” “us,” or “our“) collects, uses, and shares information about you when you visit our website at gentlyus.com (the “Site“), purchase our products, or interact with us in other ways (collectively, the “Services“). By using the Services, you agree to the practices described in this Policy.
1. Who We Are
Gently LLC is a California limited liability company. To reach us, please contact us. Our mailing address is:
- Gently LLC, 16851 Saybrook Ln, Huntington Beach, CA 92649
2. Information We Collect
2.1 Information you provide directly
When you create an account, place an order, sign up for emails or SMS, or contact us, we collect information such as:
- Name, email address, phone number, billing and shipping address
- Account login credentials (for registered accounts)
- Payment information (processed by our payment provider — we do not store full card numbers; see Section 4)
- Order history and product preferences
- Communications you send us (including customer support messages and survey responses)
2.2 Information collected automatically
When you visit the Site, we and our service providers automatically collect:
- Device and browser information (IP address, browser type, operating system, device identifiers)
- Usage data (pages viewed, links clicked, time spent, referring URL)
- Approximate location (derived from IP address)
- Cookies and similar tracking technologies (see our Cookie Policy)
2.3 Information from third parties
We may receive information from payment processors, shipping carriers, analytics providers, advertising partners, and social media platforms when you interact with us through those services.
2.4 What we do not collect
The Site does not knowingly collect health, biometric, or other sensitive personal information as defined under U.S. state privacy laws.
3. How We Use Information
We use the information we collect to:
- Process and fulfill your orders, including shipping, billing, and customer service
- Create and manage your account
- Send transactional communications (order confirmations, shipping notices, support replies)
- Send marketing communications, where permitted (you may opt out at any time — see Section 7)
- Personalize content, product recommendations, and offers
- Operate, maintain, and improve the Site and our products
- Measure and analyze the performance of our marketing
- Detect, prevent, and respond to fraud, abuse, and security incidents
- Comply with legal obligations and enforce our Terms of Service
4. How We Share Information
We do not sell your personal information for money. We share information with:
4.1 Service providers
We share information with third parties that perform services on our behalf, including:
- Payment processing (e.g., Stripe, PayPal, or similar) — to process your payments
- Shipping and fulfillment — to deliver your orders
- Email and SMS marketing (e.g., Omnisend) — to send promotional and transactional messages
- Analytics (e.g., Google Analytics, Microsoft Clarity) — to understand how the Site is used
- Hosting and infrastructure — to operate the Site
- Customer support tools — to respond to your inquiries
- Advertising partners — to deliver and measure advertising (see Section 7 for your opt-out rights)
4.2 Targeted advertising and “sharing”
We may use cookies and similar technologies to deliver ads about our products to you on other sites (sometimes called “targeted advertising” or “cross-context behavioral advertising”). Under certain U.S. state laws, this may be considered “sharing” of your personal information. You have the right to opt out — see Section 7.
4.3 Legal and protective disclosures
We may disclose information when we believe in good faith that disclosure is necessary to comply with applicable law, lawful requests, court orders, or legal process; to enforce our agreements; to protect the rights, property, or safety of Gently, our users, or others; or to investigate fraud or security issues.
4.4 Business transfers
If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, information may be transferred as part of that transaction. We will notify you of any material change in ownership or use of your personal information.
5. Cookies and Tracking Technologies
We use cookies, pixels, SDKs, and similar technologies to operate the Site, analyze usage, and personalize your experience. For full details, see our Cookie Policy.
We honor the Global Privacy Control (GPC) signal as an opt-out request for targeted advertising and “sale”/”share” of personal information from residents of states that recognize GPC.
6. Data Retention
We retain personal information for as long as needed to provide the Services and for legitimate business or legal purposes (such as tax records, fraud prevention, dispute resolution, and recordkeeping required by law). When information is no longer needed, we delete or de-identify it.
7. Your Privacy Rights
7.1 Marketing opt-out (all users)
You can unsubscribe from marketing emails at any time by clicking the “unsubscribe” link in any marketing email, or by texting “STOP” to opt out of marketing SMS. You may still receive transactional messages related to your orders.
7.2 U.S. state privacy rights
If you are a resident of California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia (and other states as their laws come into effect), you may have the following rights, subject to certain exceptions:
- Right to know / access — request confirmation of whether we process your personal information, and a copy of that information
- Right to correct — request that we correct inaccurate personal information
- Right to delete — request that we delete personal information we have collected from you
- Right to data portability — receive your personal information in a portable, readily usable format
- Right to opt out of sale or sharing — opt out of the “sale” of your personal information or its use for targeted advertising
- Right to limit use of sensitive personal information — where applicable (we do not collect sensitive personal information)
- Right to non-discrimination — exercising your rights will not result in discriminatory treatment
- Right to appeal — if we deny your request, you may appeal by replying to the denial
To exercise these rights, please contact us with “Privacy Request” in the subject line. We will verify your request before responding (typically by confirming information already associated with your account) and respond within the timeframe required by applicable law (generally 45 days). You may also authorize an agent to act on your behalf; we will require proof of authorization.
7.3 California-specific disclosures (CCPA / CPRA)
In the prior 12 months, we have collected the categories of personal information described in Section 2 and shared/disclosed the categories described in Section 4. We do not sell personal information for money. We do not knowingly collect or sell the personal information of minors under 16. We retain personal information for the periods described in Section 6.
7.4 “Shine the Light” (California)
California residents may request a list of the categories of personal information we disclosed to third parties for those third parties’ direct marketing purposes during the prior calendar year. To make such a request, please contact us.
8. Security
We use reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, use, disclosure, alteration, and destruction. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
9. Children’s Privacy
The Services are not directed to children under 13 (or under 16 where applicable), and we do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us and we will delete it.
10. International Users
The Services are intended for users in the United States. If you access the Services from outside the U.S., your information will be transferred to and processed in the United States, which may have different data protection laws than your jurisdiction.
11. Third-Party Links
The Site may contain links to third-party websites and services. We are not responsible for the privacy practices of those third parties. Please review their privacy policies before providing them with information.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will post the updated Policy on this page and update the “Last Updated” date. If we make material changes, we will provide additional notice (such as by email or a prominent notice on the Site).
13. Contact Us
For questions about this Policy or our privacy practices, please contact us. Mail can be sent to:
- Gently LLC, 16851 Saybrook Ln, Huntington Beach, CA 92649